Theodore Kaczynski Essay examples -- essays research papers fc

I. Life Kaczynski was conceived on May 22, 1942 to Wanda and Theodore Kaczynski of Evergreen Park Ill, a clean and working class suburb of Chicago. The second child Ted’s sibling, David was conceived in 1950. As youngsters, the two children were isolated, not playing with any neighbor kids and infrequently observed outside of the house. At a youthful age Ted began to give indications of being a talented student, he missed a year in primary school and his lesser year in secondary school. Ted burned through the vast majority of his initial life contemplating math and science alone as opposed to being social in any sort of way. Ted had an alternate side to him however, he had an adoration for explosives which he natively constructed with his expertise in the fields that he considered. Kaczynski was acknowledged into Harvard at 16 years of age yet he was done before turning 20. Next he turned into a teacher at Berkley college. In 1969 Ted surrendered the activity to live with his folks. H e got tired of his family and left for Montana in 1971 to live on the 1.4-section of land plot of land he and his sibling had purchased close to Lincoln . Once there, Ted assembled a little one-room shack on this package of land encompassed by thick deciduous timberland. The shack estimated 10 feet by 12 feet and needed power and plumbing. Kaczinski lived by cultivating a couple of vegetables in his little nursery and wandering into town just when vital. It is obscure when Kaczynski began to make his bombs to kill yet his thought processes, the FBI accept are his convictions about today’s society being dest...

Smoking, Gender, Sick Role Essay Example for Free

Smoking, Gender, Sick Role Essay How would you imagine that smoking and sexual orientation is connected? For what reason do you feel that men/ladies smoke despite the fact that it is known as a fatal practice? In spite of the invade and practically exhausted disclaimer from government reminding the overall population that â€Å"cigarette smoking can be risky to your health,† many individuals want to think or potentially act in any case. While smoking is viewed as commonly terrible or without a doubt, ghastly, and met with disturb by a few, it is in any case recognized in the public eye as something generally adequate or endured. Its social adequacy lies in various angles or perspectives. Most smokers accept, for example, that taking in nicotine and consumed paper helps in the midst of pressure, and that cigarettes help them unwind. Individuals smoke to clear their heads and think. Individuals smoke when they feel cold, or tired, or desolate, irate, or to mingle, etc. Smoking, such as drinking, has become a compelling outlet by which individuals mingle and vent, and they do, regardless of the quantity of ailments that insights guarantee each pack of cigarettes come pre-bundled with. More than being incited by the said factors, the example of cigarette smoking has come to relate and characterize ones sex and sexuality. Smoking is commonly acknowledged among men as something which by one way or another asserts their manliness. Cigarette smoking in ladies is viewed as a sign or image of advancement, in spite of what the inverse may indicate. Teenagers generally, take a huge proclivity and getting a kick out of the chance to rehearses thought about awful or unsuitable, and smoking is effectively one of them. These ideas and pictures dug in the public eye, just as the recently listed variables identifying with its legitimacy or adequacy adds to the occurrence that is cigarette smoking; the advantages of which seem to exceed negative ramifications, of different sicknesses and ailments which might result from its training. 2. What is wiped out job? Portray the debilitated job versus birthing in Turkey. An idea realized by Talcott Parsons in 1961, a wiped out job is a conduct that an individual is relied upon or not expected to perform inside his/her commitments to society in case of an ailment or malady which weakens him/her from doing as such. Parsons idea of the debilitated job manages a wiped out individual the option to be absolved from typical jobs endorsed in the public eye, and the opportunity not be considered answerable for their condition. The wiped out people just commitments then again, are to condition themselves into recouping from the said infection, and to locate a skillful specialist or doctor which would take care of their specific ailment or ailments. In Turkey, culture and custom requests that a ladies who has quite recently conceived an offspring isn't permitted to go out in the degree of forty days from the time shes conceived an offspring. She isn't to be disregarded and is to be gone to inside the forty days in which she is limited to her home. The said culture and convention mirrors Parsons idea of wiped out job, and excludes a lady who has quite recently experienced labor the essential and legitimate obligations and commitments society warrants from her by binding her to the limits of her own home, necessitating that she rests, be breast fed back to wellbeing, and that's it. References Dichter Ernest. â€Å"Why Do We Smoke? † http://smokingsides. com/docs/whysmoke. html 10 January 2008. Republic of Turkey, Ministry of Culture and Tourism. â€Å"Culture and Beliefs. † http://www. kultur. gov. tr/10 Jan 2008. â€Å"The Sick Role. † http://www. diligio. com/sick_role. htm 10 January 2

Crash Course in Twitter for Business

By Mon Gill Twitter is a valuable social apparatus, however it’s additionally an inconceivably amazing asset for organizations. It very well may be utilized for marking, advertising, explore, and organizing, yet it’s likewise the perfect stage for associating with your clients. To be perfectly honest, if you’re not ready, you’re missing out. You might need to utilize Twitter to build brand mindfulness, however how would you use it viably to connect with individuals, and all the more critically, arrive at potential clients? Why Use Twitter for Business? Any entrepreneur or advertiser can utilize Twitter to associate with clients openly, so it gives an incredible chance to show the human side of your business. Through Twitter, you can respond to client questions, express feelings, and tackle negative exposure rapidly and straightforwardly. In time, by demonstrating your industry ability, you can construct your validity, yet its genuine force lies in its quickness. You can rapidly resolve client objections, offer day by day advancements, and refine your brand’s character. Understanding the Jargon In the first place, it’s accommodating to acclimate yourself with Twitter phrasing. Here’s a snappy glossary: Bio: A short portrayal of 160 characters or less to characterize what your identity is on Twitter. DM (Direct Message): A private message sent starting with one Twitter client then onto the next. Feed: The tweets of the individuals you follow all show up in sequential request on your landing page. This is your feed. Follow: To buy in to someone’s refreshes on Twitter. To do this, click the â€Å"Follow† button on their Twitter page. Hashtag (#): A helpful labeling framework. Any word or expression with the # image before it at that point turns into a connection that clients can discover and follow. Notice: Referring to another person in your tweet by composing their username went before by the @ sign. MT (Modified Tweet): Similar to RT, this is set before the retweeted content in the event that you physically retweet a message with alterations, for instance in the event that you abbreviate a tweet. Drifting Topics: Displayed on the right-hand side of your Twitter landing page. These are words, phrases, or hashtags that are mainstream on Twitter at a given time. Tweet: A post with a limit of 140 characters, like a Facebook announcement. Unfollow: To quit following another Twitter client and prevent their tweets from showing up in your channel. Username: Used to distinguish you on Twitter, it’s otherwise called your Twitter handle. It must be interesting and contain less than 15 characters. Streamline Your Twitter Profile At the point when you join to Twitter you should finish all your profile. Incorporate your area, site or blog interface, and your organization bio. Attempt to incorporate your organization name in the username to make it progressively accessible, and transfer a picture of your organization logo. You bio is an a couple of sentence history about you or your business. Incorporate catchphrases for your industry and important inquiry terms to help lead age. Begin Building Your Twitter Brand At last, Twitter is a device to construct and keep up client connections. By giving important data, responding to questions, and evading an excessive amount of limited time material, you can assemble client trust and devotion. To start with, you have to begin posting tweets. These posts speak to your image, so make each one important. You can post tips, exhortation, feelings, realities, and industry news. Twitter is likewise an extraordinary spot to advance your items or administrations by tweeting late blog entries, public statements or some other composing your clients might be keen on. You can even connection to an advancement put on a particular presentation page. Engaging posts are additionally an incredible method to help cooperation and make your posts progressively shareable. Developing Your Twitter Network As you follow more individuals and join discussions, you will draw in more adherents and augment your Twitter reach. This is likewise your opportunity to get some answers concerning your crowd. Twitter has its own â€Å"Who to Follow† device, so you can scan for key themes and characters over the channel and fabricate your system. The Twitter search device likewise lets you look for explicit words and expressions, so you can evaluate the opposition and discover what individuals are stating about your image. Make your Twitter nearness known at whatever point conceivable. Get a Twitter gadget connected to your site or blog with the goal that individuals can tail you legitimately from your webpage. Additionally show your Twitter handle on your site, in your messages, and on the entirety of your other online networking profiles. Utilizing web based life apparatuses like HootSuite and Sprout Social will likewise support your Twitter power. Just as giving apparatuses to naturally tweet your blog entries, they can help deal with your organization notoriety as well. By finding tweets about your organization, items, and administrations, you can react to any negative remarks and tackle client issues to limit terrible exposure. Twitter is one of the most impressive web based life promoting instruments, as it empowers organizations to show buyers they are putting forth an attempt to associate. It’s a limited time device, however it’s additionally a stage to teach shoppers and produce quality leads. In the event that you give something back to the Twitter people group, your business will eventually receive the benefits. Searching for a spot to begin? Head over to Constant Content’s Twitter page to interface with us!

Uses of Metonymy in Their Eyes Were Watching God - Literature Essay Samples

In Their Eyes Were Watching God, Zora Neale Hurston uses metonymy several times in order to express motifs which appear throughout the novel. For instance, one of the clearest examples of metonymy, the porch, appears as a whole or general entity, which Hurston uses to describe specific elements of Janies experience, in this case, the people, or particularly, the men. The porch represents a community, a cooperative body of people. At the end of the day, Hurston notes, the porch serves as a place to relax for the black people, after, Mules and other brutes had occupied their skins (1). Here, people gather to socialize, becoming one body, an example of metonymy.Most importantly, the porch acts as a gathering place for Eatonvilles men to engage in discussions and forums. For example, Hurston states, The porch was boiling now. Starks left the store to Hezekiah Potts, the delivery boy, and come took a seat in his high chair (66). This quotation shows the conformist nature of the bla ck men of Janies community. Instead of describing how Lige Moss, Sam Watson, or others boiled, Hurston depicts them as a collective body where all share the same ignorant sentiments and views and find themselves unwilling to profess a different set of opinions. They boil, laugh, and cry at the same time for the same reasons. The boiling does not apply to Jodys porch itself, but the men which occupy and define it. Plus, this example shows that Jodys porch holds a central role in the community and reinforces his role as the leader  ­the one who sits in the high chair.Moreover, the men often engage in misogynistic talk, as Hurston describes the black female experience. She notes, That was what the porch was waiting for. They burst into a laugh. When a destitute, but persistent mother begs Joe for a little free sustenance from his store (73). By laughing at her, the entire porch humiliates her, ensuring that she, as well as other women, remain lower than men. This quotation show s how the men, in their conformity, mistrust the woman and reduce her to an inferior status, knowing she must subordinate herself to them to survive and taking advantage of that. Thus, Hurston vents her distaste with certain spineless black men. However, this metonymy represents both the negative and the positive of black life: the collectively oppressive force of black men as well as a strong sense of community.Another example of metonymy appears in chapter six. Here, the mule roughly represents the black woman; an example of metonymy where one word substitutes another that seems closely associated. Although most readers do not often see the comparison of a black woman to a mule, in black tradition and in the black experience, this comparison often surfaces. As a black female writer, Hurston most likely chose this metonymy for its empathy towards the black woman. As Nanny forewarns Janie in her younger years, De nigger woman is de mule of de world so fur as Ah can see (14). Nanny also confesses that she prays Janie can receive a better life. Yet, the way Matt Bonner starves his mule of food reminds the reader how Jody starves Janie of independence. Janie empathizes with the poor creature when, Five or six more men left the porch and surrounded the fractious beast, goosing him in the sides and making him show his temper. But he had more spirit left than body. He was soon panting and heaving from the effort of spinning his old carcass about. Everybody was having fun at the mule-baiting. All but Janie (57).The mule represents the black woman, especially Janie, a mulatto. Like the half-horse, half-donkey mule, Janie comes from the merging of different parents, one black and one white. The two words even sound alike. Even Joes purchase of the mule serves as a clever metaphor for Jodys exploitation of the townsfolk, especially the woman, to glorify himself. Jody buys the mule not to save it from its masters torment, but to convince the people of his kindness and charity, which he indeed lacks. He therefore prohibits his wife from attending the funeral because the whole charade strikes Jody as a gathering where he can once again promote himself.Yet, he must rid himself of Janie, who might protest against the spectacle. Despite Janies absence, the buzzards speak for her when the Parson asks, What killed this man? To which the crowd of buzzards replies, Bare, bare fat. Meaning the cruelty and starvation the mule endured at the hands of Matt Bonner (62). This echoes the plight of the black woman, who constantly finds herself tormented, controlled, starved, exploited, and beaten by the black man, supposedly her counterpart and supporter. This metonymy serves to depict the toilsome struggles of Janie and her peers via the pathetic and saddening life of the yellow mule.

The Media And Its Effect On The Society - 957 Words

On April 29th, 2013, two rivaling gangs, the Valley Hood Piru and the East Union Street Hustlers, claiming stakes to the Central District of Seattle, result in the shooting of two victims. Ronald â€Å"Messy† Massey, a member of the East Union Street Hustlers, was reported to have shot two members of the rivaling gang at a local convenient store (Vaughn, 2013). Reports suggest that the shooting was accredited to the gangs violent clashes in the past† and possibly Massey’s intent in solidifying his standing as a gang member (Fucoloro, 2013). Furthermore, detectives believe that Massey may have been pressured to prove his loyalty (Vaughn, 2013). The media emphasizes that the rising intensity of the rivalry is the main factor that is resulting in the increase of gang activities, but the lack of questioning by the media on the possible causal factors that lead to the crime limits the understanding of the motives. The media misplaces confidence in the judgments of the SPD, by only questioning for details of the specific shooting and not the factors that may have caused it. The media simply accepting the SPD s claim that the rising tensions are causing the outbreak in violence is resulting in the legitimacy of the SDP s response. The SPD s response is increasing level of enforcement practiced based on the claim that reducing the number gang members on the street will prevent gang violence. The solution given is only short-term because â€Å"lasting progress in the fight against gangShow MoreRelatedMedia And Its Effects On Society976 Words   |  4 PagesIn today’s society if one were to walk down a populated sidewalk, it would seem merely impossible to spot a sole not twiddling away on their phone. With an entire world unfolding at their fingertips, we witness a society that has become addicted to media. Used as a powerful source of knowledge and entertainment, media plays an enormous role in the development of human life and gender distinction. Through the use of media, guidelines consisting of generated ideas and ways of living, affect both menRead MoreMedia And Its Effects On Society1709 Words   |  7 PagesViolence is much more socially acceptable in today’s society than it was hundreds of years ago, which is mostly caused by technological advances. As technology expanded, so did our generation’s tendency for violence. With all the breakthroughs in social interaction using technology, the media has become a large contributor to society. Coinciding with the first amendment to free speech, the media is a very valuable and powerful tool in spreading information when used for important purposes. HoweverRead MoreMedia And Its Effects On Society1236 Words   |  5 Pageswithout the average American engaging in some form of technology laced with advertisements, whether it be a minute long video prefacing a Youtube video or a thirty second long Pando ra audio commercial. A common theme emerges throughout these forms of media, the subordination of women. TV shows, video games, movies, and songs frequently portray women as objects, dehumanizing them by showing them as being subservient to men, or showing them as adhering to stereotypical behavior. On one hand, some argueRead MoreThe Media And Its Effect On Society1211 Words   |  5 PagesThe media plays a huge role in molding the public mind. The public has a collective thought process of the world and the media is always there to shape up that perception of the world. The Running Man takes place in a dystopian future where the masses are fully controlled by the Government and people are oblivious to their surroundings like a herd of sheep, steered any way the Network desires. The media is the largest outlet for propaganda and there are no competitors to the Network for they haveRead MoreMedia and Its Effects on Society1437 Words   |  6 PagesMedia and its Effects on Socie ty Media plays a crucial role in our life nowadays. It serves as a bridge that connects people to the world, leading to a global exchange of information and knowledge. Media also offers platform for people to voice their thoughts on political and social issues, providing room for different perspectives. Unquestionably, media affects our life in nearly every ways. With a turn of a magazine page, a tune on a radio, or a flip of a TV channel, media somewhat plays a partRead MoreThe Media And Its Effect On Society1622 Words   |  7 Pageslife, or in people society, such as politicians or well-known actresses. Though they re still icons of our day, many people in our technological and media influenced days look toward television, film, books and other forms of arts. However, representation is not always fair nor is it proper when it comes to certain groups of human society. Many people who struggle with discrimination in their daily life, struggle with finding proper and real representatio n in our mainstream media. Minority representationRead MoreThe Media And Its Effect On Society1812 Words   |  8 Pagesthe use of technology has increased, and expanded. Mass media plays a vital role in society. Mass media can be defined as any means of communication, to an extremely large group of people. Technological advancements have been extremely beneficial for prior generations, the generation we now live in, and will be for the future generations to come. Such as, providing news for the world to hear, entertainment, and much more. Some examples of media would be television, films, newspapers, and the InternetRead MoreMedia And Its Effect On Society Essay1892 Words   |  8 Pagesentertainment media have had a positive effect on society? Name Institution An evaluation of the last half decade shows that media and its influence on communities and society at large has expanded significantly with advancement of technology. It is apparent that in the world today, media has an influential role in the daily life of an individual. From the time that a person wakes up to the time they go to bed, they are surrounded in a world that has been developed by media. Initially thereRead MoreEffects Of The Media On Society2469 Words   |  10 PagesChapter 3: Effects of the Media Though war contributed to changes in society, the media was the driving factor behind changes including the fixation with beauty among women. Magazines had the ability to perpetuate the already emerging ideals. The idea of self-improvement became a very popular topic in the 1920s seen across all women’s magazines, contributing to the progression from the middle class women to the New Woman. This â€Å"New Woman† was one of beauty and fun with â€Å"admiration and lastingRead MoreMedia And Its Effect On Society2385 Words   |  10 PagesName: Title: Institution: Abstract Different theories have been utilized to dissect the media and its effect on the general public. The ascent of the m Media business in the twentieth century gave a formal method for correspondence that was open to practically everybody in a society. Early scholars came to see media as being in charge of publicizing and dispersing the changes, turmoil, and discontent which embodied the period. They rebuked the mass communications for offering assurance and propagating

Media Framing Of Disadvantaged Groups - 1560 Words

Media Framing of Disadvantaged Groups Erin Peck COM 355 – Media and Society Colorado State University – Global Campus Eva Fisher August 27, 2014 Media Framing of Disadvantaged Groups Political ideologies are voiced, preached and discussed daily by various mass media outlets. Whether their headlines are worded to encourage certain perceptions or accusations, or if guest speakers are invited to share their opinions on a multitude of topics, mass media can more often than not set social agendas, encourage specific political and public opinions and reinforce stereotypes that surround certain disadvantaged groups. These actions can be created as a result of the media’s coverage, of lack thereof, of events and happenings and the wordage or context used to construct a story. When underprivileged or neglected groups are constantly portrayed a certain way in the media, public opinion can be swayed or altered to believe that those ideals can be applied to all individuals in that specific demographic. Media framing of disadvantaged groups can plague news stations and networks, causing a ripple of consequences for those being targeted. Production and Distribution of Media Content Whoever controls the politicians also controls the media. Contrary to popular belief, the politicians in office do not create political agendas; the lobbyists that buy them do. Thomas R. Dye, a political scientist, once said that politics is about battling over scarce governmental resources:Show MoreRelatedHow Individuals Suffering From The Aids Epidemic Experienced1340 Words   |  6 Pagesmobilise, and demand an effective AIDs policy response.† As well Kramer made his audience of gay men aware that in the next five years two-thirds of them could be killed by the epidemic, in an attempt to mobilise them to act. Kramer relied on the mass media to frame ACTUPs events and inform the wider society of the governments’ severe misconduct towards the epidemic which would potentially give ACTUP a better chance of gaining a policy response if, for instance, policy makers were aware of and agreedRead MoreChildhood Obesity And Its Effe cts1551 Words   |  7 Pageshealthcare costs exponentially. The â€Å"weight bias† portrayed by current media may worsen stigmatization while hindering children and their parents from helping them lose weight. Studies on news media coverage trends showed that by 2003, the topic of childhood obesity was regularly and frequently on news media’s agenda. This remained until 2007, after which coverage has decreased. According to Barry et al, changes in news media framing have occurred over time and differ significantly depending on newsRead More The Perpetuation of Racism in Canada by the Mainstream News Media3990 Words   |  16 PagesThe Perpetuation of Racism in Canada by the Mainstream News Media Canada is internationally renowned for its commitment to multiculturalism. In fact, Canada was the first nation to officially adopt a multicultural policy. However, while the Canadian government has developed a broad-based multicultural mandate that includes a national human rights code and increased penalties for hate-motivated crimes, and most Canadians oppose overt forms of discrimination and hate, racism continues to exist inRead MoreStephanie Giordano. Extraordinary Bodies Draft Final Paper1788 Words   |  8 Pageswith laughter. ---------------------------------------------------------------------------------------------------------- Throughout the course of history, we have seen multiple societal shifts toward accommodation and acceptance of marginalized groups. With time comes a further cultural understanding of what it means to accept non-normative bodies instead of perpetuating a cycle of disobliging the needs of the marginalized. We are currently undergoing sincere changes in what disability studiesRead MoreModern Society s Criminal Justice System3383 Words   |  14 Pageslanguage and communication of everyday life, specifically, it is influenced by the deliberate framing of rhetoric and issues within political discourse and the normalization of criminal justice standards in the context of postmodern ideology. Furthermore, political rhetoric and structures of social control are shaped by Western society’s current knowledge systems and the overwhelming force of the mass media and communication systems to maintain structures of privilege and domination. The language ofRead MoreThe Impact Of The Indian Act On Aboriginal Individuals, Communities, And Cultures1504 Words   |  7 Pagesthere has been an apology by the Prime Minister of Canada and a promise to renew the relationship with Aboriginal people by our current government, Justin Trudeau, the Acts, policies, and treaties are still being used to put Aboriginal people in a disadvantaged position. For example, Indian Act, although amended, is still being used. The interview with one activist who is camping outside INAC office states, We need to dismantle the Indian Act. We want to have our own affairs. We want to be able to negotiateRead MoreEssay on Mass Media2735 Words   |  11 PagesMass Media is a major part of the everyday lives of American citizens. Mass media provides the public the means for obtaining information, and knowledge about various aspects of life such as the economy, foreign affairs, weather, entertainment, crimes, and last but not least, politics. †The media are key institutions in our society. They affect our culture, our buying habits, and our politics. They are affected in turn by changes in our beliefs, tastes, interests and behavior†(Biagi, 11). The mediaRead MoreUnethical Practices3519 Words   |  15 Pagessome ways disadvantaged); 3. The availability and potential costs (to all parties) of possible solutions, including seller or industry action; and 4. The likelihood that proposed solutions will have the desired impact. BACKGROUND OF THE CASE: This case study is about Mitsubishi Motors Philippines, an exclusive distributor of Mitsubishi Vehicles in the Philippines. Initially starting off as an entrepreneurial venture, the company had been put in the hands of a professional management group. The newRead MoreThe Purpose Of This Project Is To Introduce A Possible4908 Words   |  20 Pagesthe target group for this project, with an explanation of the stratification of socioeconomic statuses. Next, this paper describes the goals and desired outcomes and posits a possible solution through the implementation of policy to address the societal problem of learning inequities, which ultimately lead to inequality in education as children develop within the United States public education system. Lastly, this paper reports out on the feedback collected from the project focus group of three individualsRead MoreDiscuss the Difficulties in Seeking to Adopt a Common Social Policy and Social Welfare Agenda Among the E.U. Member States.39 57 Words   |  16 Pagesturning this policy into an operational manner. Vandenbroucke state the post challenge of Lisbon treaty is EU need an operational social policy. (Vandenbroucke, 2002) Unfortunately, according to the discussion that the current OMC policy has some disadvantaged that made difficulties for EU to adopt a common social policy. Conclusions This essay has started with an introduction milestone of adopt the EU social policy. The difficulties in adopt a common social policy among EU member states have been

National Database and Registration Authority- Case Study

Question: Discuss about the National Database and Registration Authority. Answer: Introduction Organizations, when encountering problems related to decrease in turnovers, unhappy staff, and similar more issues need to undergo a change in its management policies and atmosphere (Alam 2013). It becomes important for the company to apply some change management theory to its current scenario in order to overcome the difficulties and losses. Also, to accomplish companys mission and vision more effectively and to evolve to a more desirable state, change management is an important aspect to consider. Incorporating changes in the company enables it to compete in the market in a more efficient way. In the case study Transforming the corporate culture at Heinz Australia, it is visibly outlined that Peter Widdows encountered negative, low-risk and punitive culture and he nurtured and changed it to positive which resulted in numerous benefits to the company and its employees (Appelbaum, Habashy, Malo and Shafiq 2012). Furthermore, few negative aspects of change were discovered mainly related to the employees, which will be discussed in later sections. The aim of the analysis is to discover those essentials which supports or discourages the integration of change with the company. Additionally, the last section of the report will mention a proper change management process along with an analysis of its weaknesses and strengths (Appelbaum, Habashy, Malo and Shafiq 2012). Culture Web analysis on Heinz Australia Widdow carried out following changes to the organization w.r.t corporate culture web: Paradigm: Prior to the changes made by Peter, Heinz Australias exemplar was very punitive, low risk and negative culture. Inward approach was in follow and everything was just way too difficult. Peter transformed the environment and brought in transparency and feeling of positivity. Routines and Rituals: Widdow adapted the rule of showing respect towards everyone at the organization and listening everyones opinion as the part of its daily routine and rituals at the company. Stories: Widdow became the role model for everyone at the organization and taught employees about how they must behave and talk with each other basically demonstrating the Walk the talk approach. Symbolic Aspects: A great organizations symbolic expects are determined by its employees hard contributions, innovative new ideas and capability to accept challenge. For Widdow it was a little difficult task to achieve but not impossible. By constant communication it could be achieved. Power Structures: The unbalanced power structure was removed by Widdow and he tried delegating central authority system to make believe to its employees that company actually cares for them and to maintain a work-life balance, Widdow emphasised on providing flexible working hours. Organizational Structures: 25% of the salaried staff was cut and board was restructured by bringing in middle and bottom level board members which clearly show that to bring in innovative ideas to the company every class of employees should be listened for their opinion. Control System: Widdow motivated the employees by generating reward scheme for those who contributed to company in any manner and this initiated the enthusiasm in the employees to continue their moves towards betterment of the company. Strategic Elements for and against change in Heinz Australia Essentials for change The negative, low-risk culture of the Heinz organization was the primary need to be changed. It was clearly visible from the case study and web culture analysis that this negative and punitive culture of the company affected the behaviour of employees, their interaction with the executives and senior management, and thus resulted in less productivity (Burnes and Philip 2011). Particularly, Employees were afraid of the superiors and a sense of hesitation was felt in direct communication with the seniors and as a consequence of these differences, employees actions were negative and defensive. A strong need of change was required and need to be implemented as soon as possible so that employees perceive organization in a positive way which was must in order to ensure employees commitment towards work and triumph of Heinz (Burnes and Philip 2011). Additionally, employees turnover rate was very high, which was the result of negative culture at Heinz Australia and this indicates that employees do not use to feel any obligation towards the company and use to leave the job without any hard feelings and to retain the employees was becoming very difficult for the company. Also, employees use to look for opportunities in other companies while working with Heinz and were ready to take it as soon as any opportunity was presented and the solely reason of this was Heinz did not use to offer any extra privilege to its employees such as sponsorship for further education, training programme etc. A change process in this area would ensure value of the employees in the company (Hayes 2014). Along with it, an appropriate compensation plan is needed by the management which will include extra benefits for companys employees and would help Heinz to increase the morale of its employees in order to attain higher productivity and profit. The compan y also need to change its recruitment plan and procedure as huge amount was being spent on the same every year as mentioned in the case study (Beischel and Davis 2014). Due to lack of morale amongst employees in the workplace, the percentage of productivity was very low and due to this Heinz Australia was experiencing major losses and the durability of the company in the nation became uncertain (Beischel and Davis 2014). The parent company, Heinz, was not sure whether it could continue to let Heinz Australia use its name as it could even affect the brand name internationally. Change of the managing director helped the company and Widdows was appointed as new MD which proved beneficial for the company as he might have worked towards the needed changes as the company came to a much suitable position in no time (Hayes 2014). Essentials against Change Even though, these many factors exist which urges changes in the company, one of the significant factor opposes these changes to occur and being implemented in Heinz Australia. The reason is, management would require cutting the one-fourth paid employees (Palma, Oscar, Asuncin and Peter 2015). At the start, management was very worried about this dangerous cause which might even affect the employees morale, who was not even sure to continue with the company by this time. Hence, if any further changes were implemented, it could have resulted in a negative move and might derail the employees further than they were at the time. And this was the reason that some of the seniors were against implementing any change in the company. Another reason for which management was refusing any change was expenses that would occur while incorporating changes as change at Heinz Australia would demand a proper and appropriate change process along with appropriate methods that will ensure that the company will gain revenues. In the view of management, this move was unimportant and very expensive at that point of time. Hence, they decided to not include any changes in the company which could affect Heinz financially and opted to maintain the current situation. On the viewpoint of short-term, this option was bit suitable at that time but it could not have survived on long-term basis as profit margins would remain same and no hike will be entertained (Maital and Seshadri 2012). Change Management Process The essential key elements identified for change in the company Heinz Australia needed an appropriate change management process which would help companys employees to adopt the new state easily and without much difficulty. Also, company must be sure about the changes that it will be able to withstand by incorporating huge changes in the culture and will not get affected negatively. Kotters 8 steps model would be best applicable in the current scenario and also has various advantages over Lewins model as the Kotters model ensures practicality, along with considering emotions and feelings of employees (Kotter 2012). Also, Kotters 8 steps model does not require full participation which is a must in Lewins model and is hard to achieve sometimes. Hence, Kotters model was chosen for the same (Kerzner 2013). Creating Urgency Heinz Australias current market position along with its competitive authenticities needs to be assessed. This step must also discover hurdles that are preventing company to rise and posing threats to the profit gain. Few appropriate scenarios must be developed which would act as an example of benefits of incorporating changes. All employees must be gathered for a brainstorming session and management must try to evaluate the opportunities that are probable for the company, along with it measures must be evaluated to implement these opportunities. Seniors must delegate the authorities centrally and try to start discussing involving each and every employee of the company so that proper reasons could be acquired to imply the changes. Adopting this approach will help to identify risk and crises that may occur owing to a particular change. Even the shareholders of the company could be included to get their opinion for the change (Kinicki, Brian, Williams and Martin 2015). Change Management Team Development A small yet strong and powerful team is required to implement change in the company which would motivate and drive other employees and members of the company to accommodate and adopt changes easily and effectively. The team will help to influence the behavior of each and every individual related to the company to propel the change. This team could comprise of leaders of every department of the company, or even the other members of the company depending on their expertise level, their political importance, their image in society or their status in the company. After team the team development, the most suitable individual must be elected as a leader which would ensure that the work is progressing effectively (Palma, Oscar, Asuncin and Peter 2015). Establishment of the ultimate vision for the change process The team that was developed in the step two must ensure an ultimate vision that would aim to achieve the required goals for the company along with an assurance that the changes would take in a positive way and will embrace company very effectively. A mission statement need to be developed by the team and also the core values that are the main concern for the changes need to be addressed in this part. A suitable strategy need to be created that would ensure the vision execution in a proper way. Communicating the Vision To achieve the ultimate goal of the company, development team will need to use each possible resource which is available. Development team must communicate very effectively and efficiently with the employees and must introduce the changes in a very simple and heartfelt way, so that the results of the implemented changes are effective. In case any concern is raised by some employee, team must be prepared to resolve the issue in a satisfactory manner. This section will discuss in details about the changes expected in the company and how these changes would help company towards positive development. A training programme must also be introduced for the employees to familiarize them with the change process. Empowering Actions to eliminate obstacles To detect any probable obstacle that may arise during the change management process implementation or after the implementation, development team must utilize empowering actions and also how to overcome those obstacles. Such as, it is assumed that employees will resist these changes depending upon the requirement to rationalising of the staff. The development team will guide and encourage employees towards the benefits of the changes for them and their future in the company. Also, employees those who willingly encourage the changes might get awarded in order to encourage other people to adopt changes. Establishment of short-term goals In this step development team requires to create realizable goals for the company which must be short-termed and present these goals to the organization to attain them. As the implementation process continues, development team must ensure to record progress at every step of the change and their positive and negative aspects. If the positive results of the changes will be displayed to the employees at regular intervals they would be encouraged and will work and accept changes more promptly which would automatically enhance their productivity (Brynjolfsson, Renshaw and Marshall 2012). Building on the Change The development team must work upon the improvements in the performances of the employees and ensure that these changes are applied efficiently. Since past experiences it has been observed that companies declare victory much earlier it is really achieved and as a result the change process fails many a time. Company must patiently wait for the process to finish and must consider its early wins as a positive outcome towards future development. Along with reduction in number of employees, other change also needs to be incorporated in order to achieve success. It was mentioned in the case study that subordinate employees are afraid of superiors and no proper communication exists amongst them, hence this must be the most important step that needs to be changed. The communication gap amongst juniors and seniors must be overcome. In this section development team will also work upon to determine which steps towards change are succeeding and which steps are declining success and those steps n eeds to be eliminated from the change process (Mishra 2013). Ensuring change implementation This is the last and final step in the change management process and revolves around securing the transformation in the company. The success of any company in the corporate culture depends upon how the employees of the company conduct themselves. Keeping this in mind the development team must encourage the utilization of new changes process amongst employees and ensure that employees understands the benefits of these changes. Timely reviews should be done to judge changes in every section and department of the company. Also, along with development team, leaders of each department must ensure that his section is following changes rules and regulations. It is must for the leaders to support team otherwise changes could not last long. These changes must also be acknowledged to shareholders of the company. Strengths and Weaknesses of this model The primary strength of Kotters model is that employees involvement is promoted which helps to attain greater productivity and thus enhance the chances to achieve companys goals and improved profits. This was the primary requirement of Heinz Australia in order to secure its durability in the continent (Kuipers, Malcolm, Walter, Lars, Jolien and Joris 2014). Also, the detailed 8 steps outline implementation process very soothingly and in an easy way. If these steps are followed in chronological order than the success of the company is guaranteed. However, as the model is in linear state, it is possible that the change process might be assumed in a wrong way. Furthermore, after the change process commences, to carry changes in all directions is a little complicated task. Hence, company must ensure a slow and steady way to accomplish change goal in a positive way (Kuipers, Malcolm, Walter, Lars, Jolien and Joris 2014). Conclusions As it has been observed from the case study provided, Heinz Australia needs to undergo a change management process on an urgent basis in order to secure its position in the continent. To achieve this Heinz needs to boost the productivity area of the company and increase the revenues of the company. It is recommended that the management team carries out the change process in an effective manner on order to achieve desired goals otherwise progress of the company is not certain. It is also recommended that to adopt these changes permanently and not on temporary basis, management team must review entire departments on timely basis and must ensure that the changes policies are being implemented by each and every member of the company. In case, new policies are objected by someone, team must ensure to overcome the problem by mentioning a proper solution for the same, otherwise, warns the employee to adhere the new policies. References Alam, S (2013). Successful Organization Change at National Database and Registration Authority (NADRA) Pakistan: A Case Study, Global Management Journal for Academic Corporate Studies, 3(1), 166. 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