The Heights And The Grange Essay - 1952 Words

Wuthering Heights Two characters and their significance to the Heights and the Grange Wuthering Heights, the gothic novel by Emily Bronte, introduces us to two neighbouring families living on the moors of Yorkshire. The remote setting sets a cold, windy, dark vision which infiltrates the perspective households of the Earnshaws of Wuthering Heights and the Linton’s of Thrushcross Grange. The setting of Bronte’s novel is the wild, untamed moors of her birthplace. Emily Bronte brings her own personality and essence to Wuthering Heights, which is contrary to those of her sisters’, Anne and Charlotte. Emily Bronte’s love for the outdoors and in particular the Yorkshire moors, as well as her â€Å"unusual and extremely unsocial and reserved† character is identifiable in Heathcliff, the main character (Wuthering-heights.co.uk 2014). Also weaving its way through the novel is her unconventional religious beliefs. The incorporation of the supernatural and gothic references defies her family upbringing. It can be said that the villain or protagonist in this novel is the main character Heathcliff, who does not always endear himself to the reader with his morose and intense personality and that the influence he has over Catherine Earnshaw and his subsequent actions of revenge, make him the ultimate demon. However, the character of Heathcliff is often seen by readers as a dark, brooding hero, the antagonist, in that readers sympathise with the fact that he has reason to act the way he does,Show MoreRelated Comparison of Thrusscross Grange and Wuthering Heights Essay764 Words   |  4 PagesComparison of Thrusscross Grange and Wuthering Heights Never have two more opposing places existed than Thrusscross Grange and Wuthering Heights. Wuthering Heights is a dwelling characterized by fiery emotions, primal passions, bitter vengeance, and blatant evil. Thrushcross Grange is a peaceful, beautiful abode which epitomizes all that is good and lovely. Emily Bronte includes these two places in the Romantic novel, Wuthering Heights, to create a contrast which furthers the overall theme ofRead MoreWuthering Heights and Thrushcross Grange - Contrast Essay790 Words   |  4 Pagesopposing places existed than Thrusscross Grange and Wuthering Heights. Wuthering Heights is a dwelling characterized by fiery emotions, primal passions, bitter vengeance, and blatant evil. Thrushcross Grange is a peaceful, beautiful abode which epitomizes all that is good and lovely. Emily Bronte includes these two places in the Romantic novel, Wuthering Heights, to create a contrast which furthers the overall theme of good vs. evil. br brWuthering Heights is a house set high upon a hill where isRead MoreWuthering Heights Essays1651 Words   |  7 PagesWuthering Heights In the first chapter of the book the reader gets a vivid picture of the house Wuthering Heights from Lockwoods descriptions wuthering being a significant provincial adjective, descriptive of the atmospheric tumult to which its station is exposed in stormy weather. It quickly becomes clear that Wuthering Heights portrays the image of its surroundings, the desolate Yorkshire moors fully exposed to the elements. It is not only the houseRead MoreWuthering Heights - Binary Oppisotes928 Words   |  4 Pagesonly book Wuthering Heights, her descriptions of the two houses Wuthering Heights and Thrushcross Grange create distinct atmospheres that mirror the actions of the inhabitants that reside within them. 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Catherine Earnshaw and HeathcliffRead MoreSetting Analysis and Symbolism of Wuthering Heights by Emily Bronte734 Words   |  3 PagesAnalysis and Symbolism of Wuthering Heights by Emily Bronte In Wuthering Heights, Emily Bronte uses the setting of the English Moors, a setting she is familiar with, to place two manors, Wuthering Heights and Thrushcross Grange. The first symbolizes mans dark side while the latter symbolizes an artificial utopia. This 19th century setting allows the reader to see the destructive nature of love when one loves the wrong person. The manor Wuthering Heights is described as dark and demonicRead MoreAnalysis Of Emily Bronte s Wuthering Heights 975 Words   |  4 Pagesimagery are nature and the supernatural. Using Wuthering Heights, write a well-developed essay that explores the symbolic associations of storm and calm through the characters. â€Å"Wuthering heights†, a novel that explores different types of imagery: natural and supernatural. Along the storyline, the characters change and the reflections are noticed throughout with symbolic natural occurrences. In times of disarray and unrest, â€Å"Wuthering Heights† becomes symbolic in representing the uncertainty of theRead MoreWuthering Heights by Emily Bronte877 Words   |  4 PagesThe novel, Wuthering Heights, written by Emily Brà ¶nte, follows the stories of Catherine and Heathcliff Earnshaw. Both lived in Wuthering Heights, until Catherine went away to Thrushcross Grange and came back a changed person. The settings of Thrushcross Grange and Wuthering Heights, throughout the novel help to display the emotions of the story, and shape the image of the people who live within them. The setting helps to describe aspects of the novel in greater depth. One of the first scenes ofRead MoreGood vs. Evil in Wuthering Heights638 Words   |  3 PagesMany authors use the setting of a novel to illuminate certain values and principles in their writing. In Wuthering Heights, Emily Bronte utilizes this technique to enhance the theme of the work. The novel is set in a harsh environment in Northern England, highlighting two specific estates, Wuthering Heights and Thrushcross Grange, as the main places of action. The dreary landscape and houses not only serve as the primary setting, but also as major symbols that aide in establishing the tone andRead MoreClass and Gender in Wuthering Heights Essays704 Words   |  3 PagesBront#235;s novel Wuthering Heights. Social contrasts and gender boundaries create oppression and tension amongst the characters, affecting their composure and behaviour throughout the novel. The most obvious distinction between upper and lower classes is with the two settings; Thrushcross Grange and Wuthering Heights. Both places differ significantly in both disposition and appearance. The society in Wuthering Heights is that of the working class. Wuthering Heights is a worn out farm that represents

Analysis Of Inaugural Poem By Maya Angelou - 767 Words

The poem I chose to examine was the Inaugural Poem by Maya Angelou. This poem was written specifically for one occasion; President Bill Clintons inauguration ceremony in January, 1993. Through the usage of several poetic devices, Maya Angelou enhances the meaning of her poem. The first poetic device I will focus on is the rhyme scheme. There is not a consistent rhyme scheme followed throughout the poem. The reasoning behind this was to capture the flow of Maya Angelou’s numerous thoughts on this historic day. In addition, the poem ends with shorter lines, which is because Maya Angelou wanted to spark hope amongst the people. The primary rhetorical device used here is personification. Personification occurs when you give a non-living†¦show more content†¦The usage of these three distinctive parts of Nature is used to represent diversity. This can be related to humans, as even if we look different on the outside, we are all the same on the inside. Therefore, we must learn to respect one anothers culture, values and beliefs. This poem analysis would be incomplete without going into certain allusions that Maya Angelou makes with regards to American history. In multiple lines throughout her poem, Maya Angelou speaks of the many different races that came to America as slaves and as immigrants. This can be seen as a reference to the term melting pot, which came into general usage in the United States after it was used as a metaphor describing the fusion of nationalities, cultures and ethnicities. There are two views to this theory. The positive view of this theory that has developed says that persons of all different ethnicities have made American a great nation. Be that as it may, a negative view of this theory also exists, which says that the different ethnic groups in America have been ‘melted’ into a single identity which does not allow their specific cultural differences to develop. Maya Angelou advocates the acknowledgement of all these different cultures, alongside the coming together of the ethnic groups in transforming America into the dream their ancestors had wanted it to be. This poem additionally makes reference to the Middle Passage; where slaves were densely packed onto ships transporting across theShow MoreRelatedDescriptive Analysis6093 Words   |  25 Pagesdiscussion should help your students understand how strategies such as plot, pace, and point of view shape and sharpen the point of a narrative and descriptive essay. THE READINGS The five essays in this section illustrate these strategies in action. Maya Angelou opens her essay by speculating about the purposes of education in the South and then selects an example from her own life to illustrate the ironies in her speculation. George Orwell’s essay proposes a theory about real impulses of imperialism and

Demographic Product Segmentation in Market †MyAssignmenthelp.com

Question: Discuss about the Demographic Product Segmentation in Market. Answer: Introduction: Woolworths Limited is a significant company in Australia with a broad network of retail ventures in New Zealand and Australia. In both countries, it is the second leading company by revenue. Similarly, it has the largest gaming poker, hotel, and liquor vendor in Australia. Market segmentation is the technique of dividing a market into the unique alignment of buyers through divergent wants, features, and behavior. This is because, the customers may be in need of different marketing mixes and products. Woolworths can segment its marketplace into four parameters including demographic, geographic, behavioral, and psychographic variables. Since it is a market leader, it needs to combine more than one variable to capture its target market (Weinstein, 2015) effectively. An effective segmentation strategy creates a leading position, which competitors are incapable of attacking effectively. Segmenting the consumer market requires the three-part theoretical approach. It entails segmentation, targeting and positioning (STP). A close look at the prospective customers must be made for easy determination of the marketing mix. Targeting and segmentation will help Woolworths to narrow down its market into controllable groups. As such, the segments to be pursued to enhance its performance will be identified with ease. Targeting is the selection of definite groups of organizations or people to promote the services and products of a company (Wiley, 2013). Then, segmentation follows whereby, the potential customer groups are broken down into minor segments with related features. Through this, marketing is customized to suit each group. By targeting and segmenting, Woolworths will be able to acquire the markets not pursued by their competitors. After outlining the segments, a review must be done to find out the one with sufficient customers to satisfy the sales goals. Through demographic segmentation, Woolworths Limited can divide its market based on gender, age, family, income, size, religion, nationality, and race (Bhasin, 2017). It is the frequently used method of segmentation due to its easy identification by customers. Every person has gender, age, and income, which makes it the best method to differentiate individuals. Using gender, the target market can entail males and females. However, one sex can characterize a greater portion of the market than the other. Woolworths can make variations in its products or change its marketing crusades to attract the female or male segment (Kotler, Keller, 2016). To cater for the income level variable, Woolworths can form strategies for products and brands by contemplating the income of their target market. This is mainly used when a product is introduced to the market, or a preliminary sale is being made. Furthermore, segmenting the market using age entails color and price diversification to suit the an ticipated expectations and needs of each age group. Additionally, peoples marital statuses can be used to segment the market. For instance, single consumers might purchase a particular good more often than the married lot. It is advantageous to segment a market using Management demographic variables. This is because, it will enable Woolworths to focus its attention on the group that will most probably buy its products. Hence, it will not waste its promotional resources on people who are not interested in a given product. Also, using demographic segmentation will enable Woolworths to brand itself by understanding how to influence each population and attain the required response (Penaloza, Toulouse Visconti, 2012). Finally, segmenting the market using demographic environments will enable Woolworths to come up with trends and comparisons. For example, using age, they can compare the information for some period enabling it to predict future occurrences in its sales. However, using demographic segmentation is disadvantageous because despite employing accurate data in making predictions, it is not a guarantee that the forecasts will happen. Also, change is a constant occurrence implying that the data collec ted might not give the true picture as people keep moving, others are born, while the rest die. As such, constant data search should be done to have up to date information. Lastly, the company might lose the customer base which does not fit in the demographic molds created. This is because, their requirements might not be catered for. Hence, they end up losing such potential customers. Behavioral segmentation uses decision-making patterns, behavior, and usage to divide its population. The behavior of a person is employed in the marketing of a product. Woolworths can use this segmentation in its smartphone market (Kotler, 2014). They can market Blackberry for business people, Apple for those who like belonging to the popular and unique niche, and Samsung for those who like numerous applications for free, and have a liking for Android. Also, behavioral segmentation is applicable during the festive seasons. For instance, the patterns on Christmas will be different from those on normal days due to the usage factor. Chocolates are sold at a high rate during festivals. During parties, confectioneries are the ones that will have high sales. Through usage, there is the heavy, moderate, and lesser usage in the commercial or residential segment. For instance, the personal care merchandises have those who use a lot of them, while others do not use a lot. Hence, subject to the ir usage, the consumers can be segmented. The advantage of using this segmentation method for Woolworths is that it will enable it to trigger the non-users of certain products, capture the switchers, and transform the average users into heavy users. Conversely, behavioral segmentation is disadvantageous because it will not indicate why the customers buy a particular product, their lifestyles or needs (Kotler, 2015). Therefore, the market might not be well understood. Similarly, it is expensive as it depends on acquiring comprehensive market intelligence, using marketing databases and simulations and for market experimentation and testing to be conducted. Psychographic segmentation uses peoples lifestyles, interests, activities, and opinions to describe a market segment. Unlike behavioral segmentation, it accounts for the psychological characteristics of customers buying behavior. Woolworths can apply this by having differential and latest goods for customers who have a trendy lifestyle. Moreover, they can major on designer products so that this customer base can be appealed. It is advantageous as it enables the company to have a better understanding of their customer, which might lead to a contemplation of the underlying motives and needs. Furthermore, it leads to the creation of more responsive and valid divisions and additional marketing programs (Kotler, Lee, 2012). Nonetheless, it is inconvenient because it requires the company to conduct a thorough research concerning a consumer. Besides, the interpretation of data and the segmentation process can be biased. Finally, Woolworths can employ management geographic segmentation whereby its market will be divided based on location. The locality of customers depicts their needs. For instance, the cold areas need heaters, while tropical areas require air conditioners. Woolworths can employ this mostly if it wants to take its services to local areas or international territories. To become a global venture, Woolworths must extend its operations to Canada, US, Mexico, Europe, Asia, and South America through geographic segmentation. Its restricted presence limits its customer base making it miss out on the rewards of being geographically diversified. Consequently, the risks of having a narrow market affect it (Lee, Winchester, De Silva, 2016). It is advantageous to employ geographic segmentation because it allows for the use of cultural differences especially for multinational companies like Woolworths in target marketing. In cities with high dissimilarities in socio-economic status, using geograph ic segmentation is feasible as each group will be catered for with ease (Morris, 2015). The disadvantage of employing geographic segmentation is that it assumes that all customers in a given area have identical needs. Hence, it is not a standalone segmentation method as it requires other bases to work efficiently. The grey part indicates that the demographic segment is inclusive of 36% of Woolworths customer base. The yellow represents the psychographic segment, which is 30% of the customers. Behavioral segmentation is represented by the orange segment, which is 20% of the consumer base. Finally, the geographic segment is the least with only 14% of the entire customer population. This is because, Woolworths has its branches in only two countries; Australia and New Zealand. Market Targeting A primary target market entails the division from which a business trusts it will obtain the greatest opportunity to sell.In Woolworths, the demographic segment is the primary target market. This is because, most sales revenues are obtained here. The population that mostly visits Woolworths involves divisions like gender, age, family, income, size, religion, nationality, and race. They are termed the primary buyers since they give Woolworths the highest returns. According to analysts, the well-performing divisions in Woolworths are liquor and food (Woolworths Food Groups Plan to get customers to put us first-Woolworths Group, 2016). Normally, the demographic segment spends a lot on these basic goods leading to the flourished sales volumes. An analysis of the customer base indicates that several sets of people buy the services and products of Woolworths. Men, women, children, the old, young, poor, rich, and people of all religions and races are seen in the stores. Hence, it implies th at the primary target market is the demographic segment, which is highly diversified. Through customer surveys, Woolworths meets the needs of its customers by ensuring each need and want is customized to suit each individual. They work hard to understand and meet the dissatisfactions and expectations of their customers. On the other hand, the secondary target market is the second significant consumer division to be targeted. It has less revenue for the business, and its demand for the companys products is low (Gordon, 2014). In Woolworths, the psychographic segment constitutes the companys secondary target market. This is because, it employs peoples lifestyles, interests, activities, and opinions to form a market segment. As such, the customers might visit the store once in a while to check if goods that suit their interests and lifestyles are available for purchase (Mullins, Walker, 2013). To effectively determine ones secondary target market, the regularity and infrequency of the visits must be analyzed. Also, a good outreach tactic will enable a company to know the group that is interested in their products. Moreover, the opinionated groups that mostly buy utilitarian and less-expensive goods can be targeted by analyzing their low yearning to purchase luxury goods. Therefore, an efficient marketing plan must consider both the secondary and primary audiences. They must be advertised concurrently integrating the dissimilar levels of analysis to meet the needs of customers who are interested. Also, despite being expensive, one can opt to create a separate advertisement for their secondary target market. Every primary target market comes with a secondary target market. For instance, readers may buy books as primary customers, while another lot can come and buy the same books for the purpose of having their living room decorated. Hence, their lifestyle makes them go for a product (Mauer, Senbet, 2017). Most time and money is spent on primary customers because they are the assured portion who will consume a company's products. When the requirements of the secondary and primary markets differ, the company must decide on their main concerns, and find ways to balance the inconsistent demands (OConnor, Orloff, Shaver, 2014). It is significant to target the secondary markets, because at some point they can turn into a primary market. Market Positioning Positioning is the portion occupied by a brand in the customers mind, and how it is differentiated from the competitors products. For proper positioning of a brand or product, a company must highlight the brands unique features (Weinstein, 2013). Also, they can create an appropriate image including luxurious or utilitarian, premium or inexpensive, or high-end or entry-level product by using marketing mix. By attaining a strong position, it becomes hard to reposition it. Companies moved from the notion of product positioning to market positioning because previously, the focus was mainly on the product, and not on the mind of the customer (Shostack, 2014). An effective positioning creates a unique product making consumers use it as a distinctive advantage to them. With a good positioning, a product attains an exclusive selling proposition. Despite the market having many similar brands and products, the well-positioned produce stands out from the others. Charging high prices and fightin g competition from the others is free. Moreover, a better positioning helps a company and its product to thrive during the hard seasons. The marketing department fashions the image of a product to fit its intended audience. This is made by using price, promotion, product, and place. An effective positioning approach promotes the marketing struggles and enables a customer to move from familiarity with a service or product to purchasing it. For better positioning, an analysis of the market must be done to attain a detailed understanding of a product or service. A comprehension of the needs, wants, and interests of the target market, combined with effective marketers can help create a positioning statement to reach a larger audience. Businesses mostly use advertisements to attain market positioning. The advertisement must show good end results of using a product or service to be able to capture a large audience (Woolworths Supermarket-Buy Groceries Online, 2015). Also, the sales locations must be close to the target audience to effect the positioning strategy. The distribution channels must be efficient to include both the public and private transportation to reach the market. Also, a good positioning may be attained through proper pricing. Pricing has a psychological effect in marketing. Most people believe that high prices mean high quality, while low prices imply low quality. How Woolworths has been positioned For over ninety years, Woolworth has formed a solid and trusted branding in Australia. It has been offering services like gift cards, mobile, daily prize websites, and online photos. Moreover, it deals with petroleum services, mobile applications, and financial services. As such, it has created brands like Homebrand, Gold, Macro, Fresh, Free From, and Select. The Homebrand handles the household goods like nappies and dishwashing liquid. The macro brand is concerned about food products. The Select merchandises brand are linked to the everyday requirements of a person like shaving razors and toothbrush. The Fresh brand is associated with various fast foods like vegetables and soups. The Free Form brand entails baby diet products. Finally, Gold brand handles the pantry and bakery products (Woolworths Trolley Trends Report reveals Australias new village green-Woolworths Group, 2016). The branding is its main reason for success. This is because, it produces a focused and well-managed orga nization. These strategies came into place following an in-depth research and analysis of the Australian market. The philosophies of Australians were also considered in developing the strategies. These have enabled Woolworths to have a strong positioning of its brand. They use factors like quality, benefit, price or value, advertisement, and their competitors to ensure a strong market positioning. The reason for its positioning Woolworths has positioned itself using a prioritized product quality. This helps their customers have trust and faith in their brands. Moreover, by improving product quality, the needs and requirements of customers are met. The surveys on product quality are organized to help Woolworths to gain a good brand position in the market. Through price positioning, Woolworths tries to match quality to use. This is because, both low and high prices destroy a brands image. Normally, the philosophy of human beings does not believe in low priced products. At the same time, they put their budgets into consideration before making any purchase. Hence, Woolworths prices its good neither too low nor too high. The resultant benefit of a product is used as a tool of positioning by Woolworths. Hence, people will realize the advantages of using products from Woolworths. Also, the branding will be more popular among people through this strategy (Mannings, 2013). Moreover, the users will be able to choose what is right for them depending on their requirements and needs. The strategy to counter competition enables Woolworths to be well-positioned in the market. They always conduct market analysis to enhance their competitiveness and positioning in the market. Finally, Woolworths is positioned using advertisement because it helps it to generate a resilient branding. An awareness of a product is built among people by employing advertisements. Woolworth employs media advertisements and sources like magazines, newspapers, and television to promote its goods in the market. Also, they depend on their websites and social media to promote their products. References Bhasin, H. (2017). Demographic segmentation - What is demographic segmentation. Marketing91. Retrieved 5 May 2017, from https://www.marketing91.com/demographic-segmentation/ Gordon, I. (2014). Competitor targeting (2nd Ed.). Etobicoke, Ont.: J. Wiley Sons. Kotler, P. (2014). Kotler on Marketing (1st Ed.). New York: Free Press. Kotler, P. (2015). Marketing places Europe (2nd Ed.). London: Financial Times Prentice Hall. Kotler, P., Keller, K. (2016). A framework for marketing management (1st Ed.). Harlow: Pearson Education. Kotler, P., Lee, N. (2012). Social marketing (1st Ed.). Thousand Oaks, Calif.: SAGE. Lees, G., Winchester, M., De Silva, S. (2016). Demographic product segmentation in Australia and New Zealand. Journal of Service Marketing, 21(3), 240-250. https://dx.doi.org/10.1057/s41264-016-0004-3 Mannings, R. (2013). Ubiquitous positioning (1st Ed.). Boston: Artech House. Mauer, D., Senbet, L. (2017). The Effect of the Secondary Market on the Pricing of Initial Public Offerings: Theory and Evidence. Cambridge University Press. Retrieved 8 May 2017, from https://www.cambridge.org/core/journals/journal-of-financial-and-quantitative-analysis/article/effect-of-the-secondary-market-on-the-pricing-of-initial-public-offerings-theory-and-evidence/57CD8FD49E6884A39BE5D83EB9AD102D Morris, P. (2015). Market Segmentation: A Review: Journal of Marketing: Vol 21, No 5. Emeraldinsight.com. Retrieved 8 May 2017, from https://www.emeraldinsight.com/doi/abs/10.1108/EUM0000000004695 Mullins, J., Walker, O. (2013). Marketing Management (1st Ed.). New York: McGraw-Hill. O'Connor, J., Orloff, A., Shaver, S. (2014). States, markets, families (1st Ed.). Cambridge: Cambridge University Press. Pen?aloza, L., Toulouse, N., Visconti, L. (2012). Marketing management (1st Ed.). Abingdon, Oxon: Routledge. Shostack, L. (2014). Breaking Free from Product Marketing on JSTOR. Jstor.org. Retrieved 8 May 2017, from https://www.jstor.org/stable/1250637?seq=1#page_scan_tab_contents Weinstein, A. (2013). Handbook of Market Segmentation (1st Ed.). Hoboken: Taylor and Francis. Weinstein, A. (2015). Market segmentation (1st Ed.). Chicago, Ill.: Probus Pub. Co. Wiley, C. (2013). Marketing. Professional Services Marketing, 8(2), 5-10. https://dx.doi.org/10.1300/j090v08n02 Woolworths Food Groups strategy to get consumers to put us first - Woolworths Group. (2016). Woolworthsgroup.com.au. Retrieved 7 May 2017, from https://www.woolworthsgroup.com.au/page/media/Latest_News/Woolworths_Food_Group%E2%80%99s_plan_to_get_customers_to_put_us_first/ Woolworths Supermarket - Buy Groceries Online. (2015). Woolworths Online. Retrieved 8 May 2017, from https://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Our+Brands/ Woolworths Trolley Trends Information discloses Australias new village green - Woolworths Group. (2016). Woolworthsgroup.com.au. Retrieved 5 May 2017, from https://www.woolworthsgroup.com.au/page/media/Latest_News/woolworths-trolley-trends-report-reveals-australia%E2%80%99s-new-village-green/